BRAND STORY
Coffee was just something you drank 'as is.' In 2011, young entrepreneurs who had failed multiple times in the coffee business realised something — despite the growing number of cafes and coffee shops, customers had very little understanding of what good coffee truly was. People wanted a richer coffee experience. In 2013, Bean Brothers launched its coffee subscription service, transforming the brand and sparking a wave of change.
Today, Bean Brothers has introduced a new approach to coffee for countless coffee lovers. As a coffee specialist, we operate directly managed stores across Korea and Malaysia, run a professional roastery, and provide comprehensive coffee solutions to over 500 partners — as a coffee guide and community leader, we are building a unique coffee community.
BRAND IDENTITY
Starting in 2013 from Korea, Bean Brothers has grown into a coffee specialist group active across the globe. We focus on making exceptional quality coffee and delivering an outstanding coffee experience.
CORE IDENTITY
The values that Bean Brothers holds closest
Team
Bean Brothers is composed of coffee professionals. As coffee guides who lead the coffee community, we pioneer exceptional coffee experiences.
Relationship
Bean Brothers' customers are more than just buyers. We go beyond the transactional relationship, fostering a community connected by coffee — building something closer and more comfortable.
Professional
We are committed to professionalism in every cup. From sourcing to roasting, brewing to serving — we uphold the highest standards at every step.
Sincere
We believe in sincerity above all. Every interaction with our partners and customers is grounded in honesty and genuine care for the craft.
EXTENDED IDENTITY
How Bean Brothers expresses its brand in every touchpoint
Users
Bean Brothers exists for customers and coffee lovers who take coffee seriously. From the green bean to the final cup (seed to cup), we take responsibility for the entire journey.
Products
Bean Brothers proudly introduces a diverse range of high-quality coffee products, always pushing for excellence.
Mood
Sensible and progressive — the community that surrounds Bb carries a warm energy that is distinctly ours.
Visual Symbol
Bb's core values and brand language are expressed through design. We pursue clean, refined design that conveys our expertise and philosophy in coffee.
BRAND MISSION
Leading Coffee Community
When you look at the coffee community in detail, what Bean Brothers does changes slightly depending on perspective.
Our online commerce business is centred around coffee subscription services, leading a community of coffee enthusiasts who value quality. At Bean Brothers cafes, we provide spaces where people in the local community can come together, naturally forming a neighbourhood community. Our B2B business helps those who want coffee at the core of their work, building a partner community. Now, with a team of diverse members, each day looks a little different — but as coffee professionals, we continue to grow.
Bean Brothers builds an exceptional coffee community, connected through coffee.
Your Coffee Guide
As your coffee guide, Bean Brothers will lead the coffee community with joy and energy.